Today, I was walking through a parking lot behind a woman. The wind hit just right, and I was able to detect she was wearing my favorite perfume, Giorgio of Beverly Hills. The sparkling scent hit my olfactory and I smiled to myself, remembering my first encounter with this perfume. Years ago, I was reading Los Angeles magazine. This magazine held everything trendy and elite of this city. Tucked away in the glossy pages was a sample of Giorgio, accompanied with its advertisement. As I tore open the flap that held the strip of perfume, I was fascinated with picture the work-of-art bottle. The color scheme was sharp and clean—snowy white and sunny yellow stripes. Even the handwritten font of Giorgio was classy. I rubbed the perfumed strip on my wrist and sniffed. Immediately, I was smitten—the wonderful blend of floral, spice and musk was perfect. It embodied everything ritzy and glamorous—after all its complete name is Giorgio of Beverly Hills! Suddenly, I asked myself, “Sel...